Certified Project Manager and Digital Strategist with 7+ years’ experience in business automation, website development, CRM systems, SEO, and digital analytics (GA4 & Tag Manager), specialising in EdTech and service-based digital transformation.
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Experience
Self Employed
Mar 2022 – Present
South Africa
Home-school Educator
• Built and managed the company website (Durable.co), ensuring mobile
responsiveness, SEO optimisation, and user-friendly navigation.
• Integrated booking automation, CRM workflows, and contact forms linked to
back-office operations.
• Installed and configured Google Tag Manager and GA4 for analytics, campaign
tracking, and conversion reporting.
• Managed Google Ads campaigns, including sitelinks, promo extensions, and
UTM-based tracking.
• Created and published custom tags using GTM for event and goal measurement.
• Set up campaign-level promotions and linked URL structures for Google Ads
performance monitoring.
• Oversaw daily operations, schedule coordination, resource planning, and
program delivery.
• Maintained budget plans, handled expense tracking, and led all client
communications.
• Developed CAPS, Cambridge and ECD-aligned lesson plans and digital learning
materials.
• Drove end-to-end digital strategy for EdTech development and business
automation.
PRP Solutions
Aug 2019 – Feb 2022
South Africa
Project Manager
● Secured 15% increase in productivity by reducing email response times.
● Enhanced budget forecasting for client headcounts by creating effective Masterfile to track client progress.
● Ensured successful project outcomes by developing strong stakeholder relationships throughout project lifecycle.
● Streamlined manual processes by planning and facilitating training of call centre personnel.
● Utilised Agile project management approach to introduce data analytics, streamline business processes, and improve existing operating model.
o Layer 1 and 2: Orchestrated implementation of Rostering, HR, Payroll Extraction, and Biometric Time and Attendance.
o Coordinated introduction of HR Compliance Management and SAGE Payroll system.
o PRP BUZZ Mobile Solution: Introduced digital clocking and timesheets, geo located clocking, and reverse billing model.
o Achieved 20% expansion in customer base and enhanced process efficiencies.