Ramilyn Laysa

Message

Intro

Imus, Philippines

Public Relations and Online Community Officer at M Square Media (MSM)

Studied Marketing Communications at De La Salle University - Manila

Joined November 8, 2021

Skills

About

I am a marketing communications professional with 5 years of solid public relations and marketing communication experience. My combined exposure in both industries enables me to navigate and understand certain dynamics of B2C and B2B organizations. Implementing content marketing strategy is my forte, making me an eligible point-person for different writing requirements in social media, website and traditional media.

Experience

M Square Media (MSM)

Jul 2021 – Present

Kelowna, British Columbia, Canada

Public Relations and Online Community Officer

FleishmanHillard Manila

Apr 2019 – Mar 2020

Makati, Philippines

PR Accounts Executive

- Researches and develops public relations plans for the firm’s BPO, electric, finance, healthcare and beauty clients. - Work closely with account leads on the implementation of projects. - Participates in brainstorming sessions and initiates research for the development of new business plans. - Writes key account documents such as completion reports, press releases, briefing documents and editorial calendars. - Develops strong media relations with business and lifestyle beats. - Prepares competitive intelligence reports for clients. - Track project timing to meet client expectations.

Education

De La Salle University - Manila

Jan 2017 – Apr 2020

MA in Marketing Communications , Marketing Communications