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Rida Fatima Umer

Designing easy solutions to solve real world problems

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Intro
United States
Studied Consumer & Social Psychology at New York University
Joined April 26, 2020

Skills

Languages

English
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Native or Bilingual
Urdu
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Native or Bilingual
About
My educational background (NYU) and professional experience of working with multiple high growth startups enables me to understand consumer behavior and help startups / small businesses with UI/UX design and branding. I also work with dev teams to streamline the development workflow and make sure that what is being created is what your customers will love.
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Experience
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Cowlar Pvt. Ltd
Jul 2016 – Jun 2017
TN, USA
Head Customer Experience
Rida is the Head of Customer Experience at Cowlar, where her job is to understand customer behavior and champion their success. Cowlar is a Fitbit for dairy cows. it's a Y Combinator backed company that provides data as a service to help farmers become more efficient & productive.
Education
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New York University
Jan 2018 – Jan 2020
Master's Degree, Consumer & Social Psychology