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A customer relationship management system enables businesses to arrange, optimize, and synchronize all customer interactions and analyze data throughout the customer lifecycle. The purpose is to enhance customer service, better understand customers, and improve internal processes. In this article, I’m going to point out how custom CRM development can save your money in the long-term and what it actually takes to build a crm system from scratch https://steelkiwi.com/blog/how-to-create-a-custom-crm-software-for-your-business/