Sofia Ayala Ortega, Marketing Operations Manager with +7 years of experience.

About

I am Sofia Ayala Ortega; I am experienced and passionate with a solid background in Brand Operations specialized in Project Management and Marketing.

Experience

Lalun Organic

Aug 2018 – Present

Mexico City

Business Operations Manager

Founded a company specialized in wellness products, call adaptogens, which creates awareness and improves the impact stress can cause in our bodies. Creation and follow up of the project and tasks from ideation to launch date (Aug 2020). Conducted the business plan and strategy, developed business model, and participated in all facets of the product development. Developed and executed marketing campaigns and general business strategy resulting in increased exposure, customer traffic and sales (+590% 2020 vs 2021). Development of communication campaigns with clients to identify and formulate their requirements; customized products to ensure our products are in compliance with the clients' needs. (6 SKUS) In charge of the management of the company operations unit. Coordination of the production & demand, importation, pricing, sales and distribution teams. Website: lalunorganic.com

Asiri Health

Jul 2018 – Aug 2019

Colombo, Sri Lanka

Marketing Business Consultant

Build and grow a client portfolio by using commercial information to identify future needs. Conducted research, surveys and interviews to gain understanding of the business and how to improve the quality of it. Detected problems, issues and created solutions to resolve them, therefore making recommendations for improvement. Developed and implemented new ways to get closer to our target via Marketing & Sales Strategies. Organize meetings and attend pitches with prospective corporate clients Responsible of new costumer development, identify key assets and perform the sales meeting. Internally network to build business relationships that can be converted into commercial opportunities Worked with different cross-functional teams, wellness center, cosmetic clinic, physiotherapy clinic, dental clinic, and nutrition clinic, to build a marketing plan and strategy to create health awareness in Sri Lanka.

Education

Anahuac University

Aug 2008 – Dec 2012

Bachelors, Marketing

Sofia Ayala Ortega

Marketing Operations Manager with +7 years of experience.

Skills

Languages