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Staša Žunič

Experienced Marketing and Sales Leader with demonstrated history of working and achieving results in the retail industry.

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Intro
Ljubljana, Slovenia
IT MEDIA START-UP OWNER AND MANAGER at Dreambook Studio
Joined May 21, 2021

Skills

Languages

English
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Fluent
Slovenian
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Native or Bilingual
Croatian
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Native or Bilingual
German
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Intermediate
Chinese
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Basic
Serbian
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Intermediate
About
Experienced Marketing and Sales Leader with demonstrated history of working and achieving results in the retail industry. Skilled in Marketing Management, Sales, Business Planning, Retail, and Negotiation. Strong business development professional holding a Master of Business Administration (M.B.A.) degree in International Marketing from the Faculty of Economics, University of Ljubljana.
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Experience
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Dreambook Studio
Jan 2016 – Present
Ljubljana, Slovenia
IT MEDIA START-UP OWNER AND MANAGER
◦ Created the Platform for personalized children book: www.drevoimen.si and www.drembookstudio.com ◦ Providing deep management and marketing capabilities and expertise for digital B2B and B2C sales, digital marketing and communications, digital customer acquisition strategies and online analytics and media tools ◦ Align marketing activities to modern marketing platform and processes ◦ Managing outsourced experts from different fields of expertise ◦ Using data based/driven marketing approach and insights to innovate and explore the effectiveness of existing and new go to market campaigns to develop more efficient customer targeting strategies ◦ Driving digital events for target customers ◦ Maximizing local marketing spend and driving marketing campaigns efficiency, impact and scale ◦ Managing Infrastructure and application layer ◦ Managing integration of mobile and payment systems ◦ Managing development of mobile WEB apps ◦ Designing Web app front end / design
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Mare Santo
Jan 2018 – Aug 2020
Ljubljana, Slovenia
WORLDWIDE SALES AND MARKETING (COMMUNICATIONS) MANAGER
◦ Responsible for the assigned global territory sales targets and leading global sales and marketing teams ◦ Worked closely with partner network to align and deliver successful marketing activities and incorporate partner marketing strategies into the marketing communications plan for the assigned territory ◦ Rebuilding Mare Santo brand (new CGP, increasing brand awareness, pertaining to the new products) ◦ Coordinating and leading negotiations activities in B2B segment in CEE countries (Croatia, Serbia, Poland, Italy, Greece, etc.) ◦ Leading generation of new pipeline / leads with social media and campaign management tools (focus on LinkedIn) ◦ Google analytics and digital campaign optimization ◦ Redefining marketing with implementing of new approaches (digital marketing) ◦ Representing the company at various communities, events and business meetings
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DULCIS GOURMET
Jan 2018 – Aug 2020
Ljubljana, Slovenia
MARKETING MANAGER
◦ Marketing lead for 3. restaurants (diVino, Al Capone, Ošterija pri Oljki) ◦ Monitoring marketing campaigns, sales executions, and competitor activities ◦ Redefining marketing with implementing of new approaches (digital marketing) ◦ Identified key B2B costumers and developed relationships to generate core business for new and existing accounts. ◦ Increasing customer awareness through strong PR activities (media, promotions, events) ◦ Leading generation of new pipeline / leads with social media and campaign management tools (focus on LinkedIn) ◦ Google analytics and digital campaign optimization ◦ Representing the company at various communities, events, and business meetings
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MODRIJAN
Jan 2015 – Dec 2017
Ljubljana, Slovenia
SALES AND MARKETING MANAGER
◦ Managing Territory Sales and development and implementation of new E-Commerce strategy for online and physical stores (people manager responsible for achieving target KPIs) ◦ Developing, integrating, and executing sales and new digital marketing plan ◦ Leading all Sales and Marketing Communications activities and Sales Operational planning, including defining the operational plans for all areas consistent with business objectives, providing outstanding customer service and sales support ◦ Managing a large portfolio of stationery and book brands ◦ Defining negotiation strategies with suppliers as to achieve the best product and promotion offering at the best margins ◦ B2B segment: new approaches to increase sales ◦ Redefining marketing with implementing of new approaches (digital marketing)
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MLADINSKA KNJIGA
Jul 2009 – Dec 2014
Ljubljana, Slovenia
TERRITORY SALES MANAGER AND MARKETING ADVISOR
◦ Territory Sales and Marketing Management and advisor for other territories in South East Europe ◦ Driving digital marketing transformation and B2B / partner network transformation and marketing communications ◦ Driving new pipeline generation activities and providing forecasts to the management board ◦ Leading development activities for new products and sales categories (i.e., eCommerce platform for Books: www.emka.si) ◦ Driving Strategy and Implementation of category ranking (product, place, promotion, channels) ◦ Providing bridge between Sales and Marketing organizations and with suppliers to reach mutually beneficial results ◦ New product development (special focus on brand(s) repositioning and high-end stores) ◦ Integration of IT specialists, project leaders, and other team members to ensure new services and new features development ◦ Direct responsibility for the implementation of CRM (ACRM/OCRM) ◦ Advisor to the management board for the upgrade and optimization of Libris (in house ERP; reporting and BI systems) for retail stores ◦ Member of the team for digital transformation of the company ◦ Leading and participating in numerous national research for the industry (cooperation with agencies and universities) ◦ Focus on positive consumer experience (sales and marketing communication best practices, Mystery shopper, employee of the month etc.) ◦ Increasing Consumer awareness through data driven and accordingly planned marketing activities by using different online media communication platforms (media, promotions, events) ◦ Constantly Monitoring direct and indirect Competition and realigning marketing communication activities
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MLADINSKA KNJIGA
Jul 2008 – Jul 2009
Ljubljana, Slovenia
MARKETING MANAGER
◦ Leading all marketing communication activities in the group, product and services repositioning and categorization management ◦ Managing large portfolio of different brands for stationary stores and bookstores ◦ Responsibility for new product launches and coordination with store managers and inhouse departments ◦ Defining negotiation strategies with supply departments to achieve the best product and promotion offering and the best profit margins (supplier negotiations) ◦ Monitoring marketing campaigns and sales execution for online and in physical channels and constant monitoring of competitors activities ◦ Increasing consumer awareness through strong PR activities (media, promotions, events) ◦ Analyzing market share and brands' awareness / performance and adapting digital marketing strategy and communications strategy accordingly
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HEWLETT PACKARD
Jan 2006 – Jul 2008
Ljubljana, Slovenia
MARKETING AND COMMUNICATIONS COORDINATOR
◦ Coordinating process-oriented tasks that drive higher efficiency for the overall Marketing team ◦ Lead management for both direct and channel activities, social media, event logistics, communication & tracking, etc. ◦ Support the team embracing marketing digital and social tools ◦ Provide a “reverse coaching” and digital marketing coaching to the more senior team members and help transitioning to a digital first approach. ◦ Supporting new marketing communications strategies and new marketing channel development opportunities in the HPE marketing team by positioning HPE favorably in the social community