Data-driven Marketing Specialist with expertise in student recruitment in the UK. Skilled in SEO, paid ads, social media management, and CRM tools like HubSpot. Constant desire to learn optimising campaigns, increasing student inquiries, and enhancing brand visibility. Passionate about making a difference in the lives of students by making world class education accessible with team spirit and communication skills.
Experience
UAPP (former SMS Higher Education Group)
Oct 2023 – Present
London
Marketing Executive
• Managing 8 student ambassadors to create a data-driven content calendar with career prospects, student life in UK and trivia aligned with campaign goals, increasing engagement by 30% and boosting audience reach across the globe on platforms like Meta, LinkedIn etc
• Adapting marketing strategies to different cultures such as the lively form of life in Brazil to conservative norms in Pakistan, ensuring content resonated locally while maintaining a global identity, leading to a 22% increase in international inquiries
• Generating high-quality leads and increased enrolments by 18% through content marketing on collaborations with student accommodation and financial institutions
