I am a Brand Designer with 7 years of experience. I believe in creating true, strong brands with good stories to be told graphically.
Mar 2021 – Oct 2022
• Craft brand identities and brand collateral
• Frame a vision for art direction, photography, and illustration to reinforce product vision
• Support the team with guidance for visual expression
• Create expressions for mood, tone, and look/feel to help the brand position its product.
• Design for mobile commerce, including key visuals, banners, daily ads, illustrations, micro motions, video editing and etc.
Jul 2021 – Aug 2021
Responsible for developing visually appealing Presentations, including overall layout, beautification editing, dynamic effect processing, illustration creation, and so on. Ensure that the finished work fulfills the VI and client criteria of the organization.
Apr 2017 – Aug 2017
• Responsible for assisting in the creative output deliveries of campaign creatives (Key visual, eC assets, social posters, etc) with guidance.
• Help to build a cohesive visual design language across all brand and product touchpoints.
The German Agency for International Cooperation
Apr 2013 – Jul 2016
• Designs all graphics and visuals to meet proposal requirements and brand standards
• Manages all visual materials including brochures, event materials, proposal and presentation materials, advertisement, and brand identity collateral both digital and print production, as required.
• Provide templates (e.g. proposal, factsheet, presentation) and guidance to internal departments.