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Thomas Mack

Digital Design Professional

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Intro
Columbus, United States
Graphic Design
mackcreative.net
Joined April 18, 2023

Skills

About
Digital design professional with expertise in driving product development in web and print. Reputable track record working in private label brand retail, educational publishing, as well as design lead in the academic, medical and printing industries. Strengths include leading teams, brand management, brand research, design creative, user interface design, and project management.
Experience
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Zaner-Bloser
Aug 2022 – Apr 2023
Grandview Heights, OH
Design Manager
• Managed the product line creative process from definition through completion for the Supplemental education portfolio, ranging from brand new product designs to minor revisions. • Directed and managed the production process. • Provided oversight of the internal design team members, providing role clarity, training, coaching, and performance feedback. • Directed vendor contact, both freelance and vendor teams, providing process information, establishing and navigating schedules, quality assurance, and performance feedback.
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Cardinal Health
Aug 2021 – May 2022
Dublin, OH
Package Graphic Designer
Developed package design concepts for the Creative Services team to support the medical product lines rebranding efforts. Collaborated with the business partners to maintain production schedules while adhering to Cardinal Health branding and regulatory guidelines.
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Bath & Body Works
Aug 2021 – Apr 2022
Reynoldsburg, OH
Brand Researcher
Conducted brand research and SWOT analysis on luxury brands and top performing industry brands, identifying competitive landscape, response to market trends, signature successes, brand evolution, and acquisitions / divestitures. Presented findings with infographic narrative to management in research decks.
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Big Lots Stores
Apr 2013 – Apr 2021
Columbus, OH
Senior Designer
• Managed and led creative initiatives for furniture own brands: Broyhill and Real Living print and digital, helping them to become a multi-million dollar business in their second year. • Managed and developed creative for extensive line of over-the-counter health and beauty care products under private label, SoundBody. • Developed creative for numerous food and salty snack programs under private label, Fresh Finds. • Led and developed creative initiatives for seasonal and home event collections. • Worked collaboratively with cross-functional partners to build brand equity.
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Big Lots Stores
Nov 2012 – Apr 2013
Columbus, OH
Package Designer
• Developed package design concepts and production files for Fresh Finds food division, as well as packaging for over-the counter, seasonal, lawn & garden, home and kitchen. • Worked closely with the buyers and support teams to build strategic brand value.
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S&P Global/McGraw-Hill Education
May 1994 – Feb 2012
Columbus, OH
Senior Designer
• Created engaging K-12 educational product designs for print and digital delivery, utilizing agile methodology. • Provided art direction and oversight to vendor contract teams to expedite production time to market, while managing budgets and schedules. • Participated in focus group research to improve content/curriculum for teacher instruction and student engagement.
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Columbus College of Art & Design
Sep 1996 – May 1998
Columbus, OH
Adjunct Instructor
Taught intermediate level Adobe Photoshop course to undergraduate students and working professionals.
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