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Trang Bui

Senior Marketing

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About
I have 5 years of experience in Brand and Performance Marketing, focusing on digital channels such as Social Media Marketing, Email Marketing, Content Marketing, and Digital Advertising. As a Marketing Leader, I develop and implement brand strategies primarily through online platforms, and optimize marketing performance for businesses in the Indoor Playground Services, Character Licensing, and Content Production industries. My experience spans the Vietnamese and global markets, ensuring that brand and digital marketing strategies are tailored to each market.
Experience
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SCONNECT CO., LTD
Feb 2022 – Jun 2024
Vietnam
Digital Marketing Team Leader
1. Analyzing Market Trends and Orienting Digital Marketing Strategies - Analyzing market trends to develop and manage targeted marketing strategies that enhance brand awareness and ensure alignment with business goals across digital platforms. 2. Planning Campaigns and Managing Budgets - Planning and executing comprehensive annual, quarterly, and monthly marketing campaigns, managing budgets across digital and traditional platforms, and ensuring optimal allocation of resources to achieve maximum effectiveness. 3. Managing Performance and Evaluating Campaigns - Implement Marketing campaigns on digital channels such as website, social channels, email Marketing and digital advertising (Google Ads, Meta Ads, Tiktok Ads) - Overseeing campaign performance, making real-time adjustments based on analytics to optimize outcomes and ROI. 4. Developing and Managing Team - Leading the marketing team with a focus on continuous development, aligning individual training plans with our strategic objectives, and monitoring progress for optimal performance.
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SCONNECT CO., LTD
Jun 2021 – Jan 2022
Vietnam
Social Media Team Leader
1. Developing Social Media Strategy - Researching market, customer, and competitors to identify and tailor effective communication channels for each brand and product. 2. Identifying Market Trends - Setting communication objectives based on preferred trends and methods that align with broader business goals. 3. Managing Brand Identity on Social Media - Maintaining brand consistency and fostering positive perceptions across all social media platforms. 4. Monitoring and Managing Social Media Campaigns - Executing multi-channel content strategies, tracking campaign KPIs, and employing advanced analytics for continuous optimization and engagement enhancement. 5. Developing and Managing Team - Leading the marketing team with a focus on continuous development, aligning individual training plans with our strategic objectives, and monitoring progress for optimal performance. - Regularly monitor and evaluate team performance, giving feedback and planning career development opportunities to ensure continuous improvement and professional growth.
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SCONNECT CO., LTD
May 2019 – May 2021
Vietnam
Marketing Executive
1. Social Media - Managing marketing communication channel system including Facebook Fanpage, Facebook Group, Reddit, Tiktok - Planning and creating content on each channel - Building and developing relationships with audiences on social networks 2. Content Marketing 3. Digital Advertising - Managing social ads (Google Ads, Meta Ads, Tiktok Ads) to ensure campaigns are fully optimized and delivering on target and budget (set targets, manage budget, track and report on analytics, create a design) 4. KOLs - Collaborating with KOLs to effectively communicate campaign messages 5. Email Marketing: - Implement Email Marketing campaigns including: building email lists, planning content, designing emails and evaluating campaign performance 6. Tracking & Reporting - Reporting weekly on channel campaign performance, working with the brand marketing teams to utilize all data available to optimize campaigns and implement changes Achievements: Developed a system of 3 social channels to reach 1M followers within 5 months Advertising campaign: optimized CPM by 120% compared to the average (globally) Excellent staff of the year 2020