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Trizia Cercado

Digital Marketing Manager

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About
Certified Data Analyst Associate with a passion for data-driven decision-making and a keen eye for process efficiency. Holding a Lean Six Sigma Yellow Belt certification, I specialize in streamlining workflows and optimizing performance. As a Project Management Essentials Certified professional, I excel in executing initiatives with precision and strategy. My diverse experience across five dynamic organizations has honed my ability to manage projects, collaborate across teams, and drive impactful results. Beyond analytics, I have a strong foundation in digital marketing, content strategy, and brand storytelling. My experience in social media management, SEO optimization, and graphic design allows me to craft compelling narratives that engage audiences and enhance brand presence. Whether through persuasive copywriting, well-researched content, or visually appealing marketing materials, I am dedicated to delivering value and innovation. Skills & Expertise: ✔ Content Marketing & Copywriting ✔ Social Media Management & SEO Optimization ✔ Brand Strategy & Audience Engagement ✔ Graphic Design & Infographic Creation ✔ Digital Marketing Analytics & Performance Tracking ✔ Microsoft Office & Google Docs Editors for Content and Marketing Operations
Experience
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Upwork Freelancing
Jan 2022 – Jan 2025
Remote
Digital Marketing Strategist
Developed and executed social media strategies to enhance brand visibility and engagement for influencers and B2B businesses, particularly in CPG sectors. Optimized SEO and content marketing efforts, improving discoverability and audience reach. Managed social media performance analytics, using data-driven insights to refine content and engagement strategies. Created compelling copy and visuals to strengthen brand storytelling and community engagement. Utilized HubSpot and other digital tools to streamline marketing workflows and campaign execution.
Education
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PUP CEA
Jan 2020 – Oct 2024
Bachelors of Science, Industrial Engineering