User's Cover Picture
User's avatar

Usman Muhammad

Full Stack Digital Marketer with expertise in Paid Media & an MBA in Marketing.

Message
Intro
Lahore, Pakistan
Digital Marketing Analyst at Enspire for Enterprise
Marketing & Advertising
Joined July 2, 2023

Skills

Languages

English
-
Fluent
About
I am a Dynamic digital marketing strategist with 5+ years of experience in developing highly effective and sustainable digital marketing campaigns. Proven track record of enhancing lead generation and digital brand awareness. Competent in PPC (G-Ads, Ms-Ads, Social) campaign building & email marketing that meet the set objectives and give highest ROI. Knack for Digital Data analytics to make highly visual & simple reports for implementing data driven strategies. Develop roadmap and template for tracking
Experience
User avatar
Enspire for Enterprise
Mar 2021 – Present
Remote
Digital Marketing Analyst
 Manage PPC campaigns for franchise + SMEs clients in USA & Canada market place.  Develop Launch new G-Ads, Ms-Ads& FB/Insta campaigns.  Manage bid strategy & bid amount to generate leads under target CAC.  Proactively carry Performance Management for assigned book of business to maximize ROAS.  Pull and present weekly performance data to upper management.  Analyze Ad parameters and carry improvement steps for Underperformers.  Process necessaries to Lift G-Ads/Ms-Ads restrictions or make changes as new updates come.  Develop Strategies for Special events/Promotions and carrying Budget Recommendations based on expected performance.  Scale campaigns based on Customer insights through Data Analytics.
User avatar
Axiomworld
Jan 2018 – Mar 2021
Pakistan
Digital Marketing Executive
 Developed and implemented Go-To-Market Strategy for SaaS product to generate leads and brand awareness through paid and social channels.  Analyzed nation & international market by developing customer persona and competitor’s analysis.  Developed strategy for targeting international markets other than US/UK.  Carried Conversion Rate optimization by publishing tags to track customize events for better understanding Customer Insights.  Ran A/B Tests, Multivariate, etc. through G-Optimize to see what works better for us  Developed, managed & optimized PPC campaigns for G-Ads, LinkedIn Ads, FB Ads & Ms-Ads for Lead generation.  Social media management for Facebook & LinkedIn to grow followers and brand awareness.  Provide Localized SEO through Google Business Profile management.  Used Hubspot for Email Marketing automation.  Developed customized Google Data Studio dashboard for easy/visualized reporting.  Worked on Wordpress & Odoo CMS to keep content up to date and website SEO friendly.  Established and accomplished Quarterly SMART goals digital marketing team.
User avatar
Zivolve
Jul 2020 – Sep 2020
Remote (US)
Marketing Intern
 Researched & Developed list of Business-related keywords to target.  Trained content writers on how to optimize content for SEO (Zoom).  Worked with dev team (Slack + Jira) on blog page development.
User avatar
Penhouse
Jul 2017 – Dec 2017
Pakistan
SEO Analyst
 Achieved 100 quality scores in google SEO audit by doing On-Page SEO.  Carried Local SEO through Google My Business listing.  Decreased Avg. Bounced rate by 16% & Improved conversion rate by 13%.  Copywrote & Ran Google Search Ads to successfully achieve brand awareness goals.  Designed Emails & Automated Email Marketing campaigns (MailChimp) resulting in 197.2 % ROI.  Launched official Merch of Influencers under Affiliate Marketing program
© 2025 RemoteHub, Inc.
GeneralHome PageFind WorkVolunteeringBuy ServicesBrowse PortfoliosTest Ideas
Job CategoriesMedical & HealthcareWeb, Mobile & ITMarketing & SalesBusiness & ConsultingDesign & CreativeEngineeringCustomer SupportWriting & TranslationLegal & Finance
Help & SupportHelp CenterCommunityBlogTerms and ConditionsPrivacy Policy