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Volunteer ProjectOngoing
2 hours per week
Making A Difference For You Inc. was organized exclusively for charitable and educational purposes. MAD4YU has embraced the national community action promise that Community Action changes people’s lives, embodies the spirit of hope, improves communities, and makes America a better place to live. We care about the entire community, and we are dedicated to helping people help themselves and each other. Objective: AdWords' campaigns should be carefully set up and carefully managed, to help maximize the value of our AdWords' investment. Volunteer Duties: Sets up pay-per-click advertising campaigns on Google Search, Google Display Partners, and Google Mobile Ads. Conducts keyword research to create a list of keyword phrases on which you will be bidding. Creates AdWords' Ads that will run on Google Search, Google Display Partners sites (if desired), and on mobile devices (if desired) Tests different ads, by creating different headlines and different ad copy Monitors what keywords were entered into Google Search, that resulted in your ad being displayed Monitors how many times visitors clicked on your ad, which ad was clicked on, and which keyword got the ad displayed Works with director to create targeted landing pages for each of your AdWords' Ad Groups.