We are looking for a driven Social Media Specialist to attract and interact with targeted clients and virtual communities.
The goal is to achieve effective customer engagement, website traffic and build and grow organizational clientele by strategically exploiting all aspects of the social media marketing road map.
Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. Media specialist is responsible for joining relevant online conversations on behalf of the VAV and “soft selling” the services offered by increasing the organization's visibility to prospective customers.
Build and execute social media strategy through competitive research, platform determination, and messaging.
Generate, edit, publish and share weekly content (original text, images, video or HTML) that builds meaningful connections and encourages community members curiosity with VAV
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Create editorial calendars and syndication schedules
Collaborate with other departments (Training, Marketing, etc) to manage reputation, identify key players and coordinate actions
Proven working experience in social media marketing or as a Digital Media Specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Adequate knowledge of web design and development
Positive attitude, detail and customer oriented with good multitasking and organisational ability
Fluency in English