Results-driven marketing professional with 3 years in market research and 8 years of experience creating viral social media content across multiple niches. Proven expertise in analyzing trends, developing effective strategies, and leading teams to exceed goals. Skilled in multimedia production, graphic design, and problem-solving.
Experience
UserADD Today Inc
Jan 2022 – Present
Toronto
Market Researcher
● Lead the marketing team in the creation of Graphics, Videos and Audio required for execution of marketing campaigns by using Adobe Photoshop, Adobe Premiere, Adobe Audition, Capcut, and Canva, and posting to Facebook, Instagram, YouTube, Tiktok, and X
● Increased Instagram followers by over 730%, with campaigns achieving a 40.6k% increase in reach.
● Boosted average engagement rate across platforms by 6%, through strategic social media management, targeted content creation, and data-driven campaigns using Meta scheduler for Facebook and Instagram.
● Developed and executed comprehensive marketing plans and social media content calendars that aligned with company goals, driving audience growth and strengthening brand identity.
● Streamlined social media plan development and scheduling workflows, reducing turnaround time from 5 months to just 3 weeks by leveraging AI tools like ChatGPT and Midjourney.
● Designed and executed a successful launch campaign for a new business, including ongoing marketing strategies for 2025.
● Wrote conversion-focused copy for sales funnels and ads, driving customer engagement and measurable sales growth.
● Monitored campaign performance using Google Analytics, refining strategies to maximize ROI and audience interaction.
UserADD Today Inc
Jul 2017 – Dec 2021
Toronto
Human Resources Manager
● Led performance management, coaching managers, resolving grievances, and overseeing training programs to boost productivity.
● Conducted weekly evaluations with department heads on recruitment, performance reviews, and disciplinary actions.
● Administered employee benefits, negotiated contracts, ensured regulatory compliance, and maintained job descriptions and HR policies.
UserADD Today Inc
Jul 2016 – Jul 2017
Toronto
Human Resources Supervisor
● Collaborated with recruiters and managers to design and implement recruitment strategies, including job classifications and salary scales.
● Managed applicant tracking systems and maintained accurate HR records to streamline recruitment processes.
● Advised senior management on HR policies, compensation, benefits, and mediated labor disputes to enhance employee satisfaction.
Dnata Inc
Oct 2015 – Sep 2016
Manila
Passenger Services Agent
● Managed ticketing and flight reservations, ensuring accuracy in itineraries and seat assignments while confirming flight availability for clients.
● Assisted with airport check-ins, verifying travel documents, issuing boarding passes, and ensuring luggage compliance with airline regulations.
● Coordinated passenger boarding processes, making announcements and verifying seating arrangements to ensure smooth and efficient boarding.
A14 Food Group Inc
Apr 2015 – Oct 2015
Manila
Accounting Assistant
● Managed daily financial transactions, including processing payments, posting accounts receivables, and reconciling financial records to ensure accuracy and compliance.
● Facilitated invoice payments by sending reminders and resolving billing discrepancies, ensuring timely collections and client satisfaction.
● Assisted in generating detailed financial reports, including accounts receivable status and product costing, to support pricing strategies and financial decision-making.
● Performed clerical tasks such as filing, encoding, and maintaining organized record systems, supporting smooth office operations.