As a motivated and eager
employee I am confident that I can be a valuable member of your team. My previous
tenure was for Lead Partner Sales and Global Product marketing at Google, with 2
years of experience. During my time at Google I worked on ad optimization,
campaigns and reporting for finance, automotive and travel businesses. I also worked
on the annual Google Marketing Live keynote presentation helping with campaigns
and content management.
My experience and skills include; - Ad optimization, analytics and campaigns for businesses such as American Express,
CarGurus, Kayak - In depth competitive market analysis to better inform stakeholders on optimization
and campaign decisions - Large scale product and service B2B marketing through a variety of channels - Excellent client facing and presentation skills - Google Analytics and Ad Manager certification
I feel that my experience is perfectly aligned with this role and am I am excited to work
with you. Thank you for your time and consideration.
Sincerely,
Will Robinson
Experience
Google
Aug 2022 – May 2024
New York, NY
Product and Business Marketing Solutions
Over 2 years experience between Lead Partner Sales and Global Product
Marketing at Google, creating marketing strategies and ad optimizations
Led competitive analysis project on the effects of Covid 19 on the auto industry
to inform strategic changes to ad management for partners in the evolving post
pandemic ad space
Audited the Google Ads YouTube channel, updating hundreds of video titles,
descriptions and thumbnails to adhere to new brand guide standards, growing
channel views by 59%
Analyzed weekly Google Analytics reports for CarGurus to help optimize ads and
generate revenue for the company
Wrote a monthly newsletter detailing Google Ads YouTube performance data to
wider team members in preparation for Google Marketing Live 2024 with in
depth comparisons and suggestions
Apple Fifth Ave
Feb 2021 – Jul 2022
New York, NY
Operations and Sales
Managed a team of sales associates
Worked to find complete solutions for customers
Provided hospitality to ensure a great and memorable experience for visitors
Oversaw shipment and product pickup operations
Held top seller position for a majority of tenure