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Will Robinson

Marketing Specialist/Analytics/Creative

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About
As a motivated and eager employee I am confident that I can be a valuable member of your team. My previous tenure was for Lead Partner Sales and Global Product marketing at Google, with 2 years of experience. During my time at Google I worked on ad optimization, campaigns and reporting for finance, automotive and travel businesses. I also worked on the annual Google Marketing Live keynote presentation helping with campaigns and content management. My experience and skills include; - Ad optimization, analytics and campaigns for businesses such as American Express, CarGurus, Kayak - In depth competitive market analysis to better inform stakeholders on optimization and campaign decisions - Large scale product and service B2B marketing through a variety of channels - Excellent client facing and presentation skills - Google Analytics and Ad Manager certification I feel that my experience is perfectly aligned with this role and am I am excited to work with you. Thank you for your time and consideration. Sincerely, Will Robinson
Experience
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Google
Aug 2022 – May 2024
New York, NY
Product and Business Marketing Solutions
Over 2 years experience between Lead Partner Sales and Global Product Marketing at Google, creating marketing strategies and ad optimizations Led competitive analysis project on the effects of Covid 19 on the auto industry to inform strategic changes to ad management for partners in the evolving post pandemic ad space Audited the Google Ads YouTube channel, updating hundreds of video titles, descriptions and thumbnails to adhere to new brand guide standards, growing channel views by 59% Analyzed weekly Google Analytics reports for CarGurus to help optimize ads and generate revenue for the company Wrote a monthly newsletter detailing Google Ads YouTube performance data to wider team members in preparation for Google Marketing Live 2024 with in depth comparisons and suggestions
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Apple Fifth Ave
Feb 2021 – Jul 2022
New York, NY
Operations and Sales
Managed a team of sales associates Worked to find complete solutions for customers Provided hospitality to ensure a great and memorable experience for visitors Oversaw shipment and product pickup operations Held top seller position for a majority of tenure