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yasam naga aravind

Data Product Manager - Fintech

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Intro
Pedana, India
Data insights analyst II at Moneygram
Financial Services
Joined March 22, 2023

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About
Experienced data analytics professional with 5+ years of industry experience, strongly skilled in turning data into actionable insights .
Experience
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Moneygram
Dec 2020 – Present
Remote
Data insights analyst II
Developed frame work for Agent performance and owned end-to-end development & productionization of a scoring model that could translate workforce efficiency of 60 thousand agents around the world. Final system achieved $ 2.3M optimization and the model presents 26 KPI’s trends at one place for each agent and their position around the world monthly. This would enable organization an easy way to provide incentives to better performing agents also can send alerts to low performing agents. ● Worked on funnel analysis and developed a dashboard to identify the steps in the customer journey where the conversion rate was low. It helps product teams to understands each country conversion rate, it helps to Increased 4% overall conversion rate ● Developed and ran multiple A/B tests to improve the effectiveness of marketing campaigns as well as new changes in product ● Developed high scalable dashboards and maintained key performance indicators from various departments including C-level. KPI’s included: customer, transactional, financial, product, funnel, retention, marketing metrics. ● Guided associates in conducting analysis for various department stake holder’s questions and successfully delivered various root cause analysis problems to help with right decision making