Mahmud Hasan, Content Strategist and Marketing Specialist

About

Welcome to my Resume! I'm Mahmud a passionate Content Strategist & Marketing Specialist. Also I'm a certified SEO Specialist, Google/Meta Ads Management professional with a proven track record of delivering exceptional results for businesses looking to thrive in the digital landscape. I help companies for revolutionize Online Success with Record-Breaking High Scores by SEO, Social Media Management, and Marketing to gain 7 digit incomes. My Expertise & Skills: Search Engine Optimization: ☛ Expert in on-page and off-page SEO techniques to boost website rankings. ☛ Proficient in keyword research and analysis for effective content optimization. ☛ Skilled in technical SEO audits and website optimization for search engines. ☛ Experience in local SEO strategies for businesses targeting specific geographic regions. ☛ Continuous monitoring and adaptation to keep up with evolving search engine algorithms. Google Ads Management: ☛ Proficient in creating and optimizing Google Ads campaigns for maximum ROI. ☛ A/B testing and data-driven optimization of ad creatives and landing pages. ☛ Budget management and bid strategy expertise to control advertising costs. ☛ In-depth knowledge of Google Ads extensions and ad formats. ☛ Re-marketing strategies to re-engage and convert previous website visitors. Analytics and Data Analysis: ☛ Utilizing Google Analytics and other tools to track and interpret website and campaign performance. ☛ Generating custom reports to provide insights into key metrics and KPIs. ☛ Conversion rate optimization through data analysis and iterative improvements. ☛ Expertise in tracking user behavior and attribution modeling for informed decision-making. Content Strategy: ☛ Developing content strategies that align with SEO goals and audience needs. ☛ Content optimization for both users and search engines. ☛ Integration of content marketing with SEO and PPC efforts for cohesive digital strategies. Technical Skills: ☛ Proficient in using SEO and PPC tools such as SEMrush, Moz, Ahrefs, Google Ads Editor, and more. ☛ HTML and CSS knowledge for technical SEO optimizations. ☛ Familiarity with schema markup and structured data implementation. Client Communication: ☛ Effective communication with clients to understand their business goals and objectives. ☛ Transparent reporting and regular updates on campaign performance. Industry Trends and Best Practices: ☛ Staying up-to-date with the latest trends and algorithm changes in SEO and PPC ☛ Adhering to industry best practices and ethical SEO techniques. Thanks for knowing me and feel free to discuss your project to get the proper guidelines

Experience

Marketing Video 360

Jul 2021 – Present

NY, USA

Search Engine Optimization Consultant

I've been at the forefront of our Manhattan-based team, driving organic growth and helping businesses like thrive in the digital landscape. With a deep understanding of search engine algorithms and ever-evolving trends, I have consistently delivered results that matter. From comprehensive website audits and keyword analysis to content optimization and link building trategies, my expertise covers every facet of modern SEO. I take a personalized approach, recognizing that every business has unique goals and challenges. Together, we craft a tailored roadmap that aligns with objectives and budget. Whether a local startup aiming to boost local visibility or a national brand seeking to dominate in the industry, I have the insights and techniques to make it happen. Through ongoing collaboration, I keep informed about progress with detailed reports and meaningful insights. As SEO algorithms shift, I adapt our strategies to ensure stay ahead of the curve.

Nexus Prmo

Feb 2016 – Present

Manhattan, NY, USA

Search Engine Optimization Manager

Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content. Created dynamic SEO strategies to exceed market competitors and meet client needs. Conducted in-depth research and analyses to create company online marketing strategies. Monitored performance of clients' marketing strategies and statistics to identify areas of improvement. Utilized search engine optimization and emphasized importance of link building. Researched content publications and worked closely with public relations staff to develop outreach campaigns. Completed keyword research to target clients based on keyword targeting. Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics. Researched and monitored social media campaigns and e-marketing campaign results. Maintained knowledge of current market trends and algorithm updates of top search engines. Analyzed and audited clients' websites to address performance issues. Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments. Created content strategies for digital media.

Green Home Systems

Mar 2023 – May 2023

California, USA

Search Engine Optimization Manager

It was a Contract Base Work. I am thrilled to share the successful completion of my SEO project at Green Home Systems. Throughout this endeavor, I diligently undertook a range of tasks that have significantly benefited the company's online presence and visibility. First and foremost, I conducted a comprehensive analysis of Green Home Systems' website to identify areas for improvement. This involved an in-depth review of the site's structure, content, and keywords. By meticulously researching industry-specific keywords and incorporating them strategically into the content, I optimized the website for search engines. This has resulted in higher organic search rankings, making it easier for potential customers to discover the company's services. Moreover, I implemented a robust backlink strategy, establishing high-quality links from reputable websites in the home improvement and sustainable living niche. These backlinks have not only enhanced the website's authority in the eyes of search engines but have also directed a steady stream of referral traffic, expanding the company's reach to a broader audience. In addition, I revamped the website's meta tags and descriptions, ensuring that they are not only keyword-rich but also compelling to users, thus increasing click-through rates from search engine results pages. This has led to improved user engagement and a higher conversion rate, ultimately boosting the company's bottom line. To provide actionable insights, I regularly monitored and analyzed key performance metrics using advanced analytics tools. This data-driven approach allowed me to make informed decisions and continually refine the SEO strategy for optimal results. I am confident that the improvements I've implemented will continue to generate lasting benefits for Green Home Systems, solidifying its position as a leader in the industry.

SemBro Designs

Feb 2023 – May 2023

Ohio, Columbus, USA

Search Engine Optimization Manager

It was a Project Base Work During my tenure as the SEO Manager at SemBro Designs in Columbus, Ohio, USA, from February 2023 to May 2023, I led transformative initiatives that significantly enhanced the company's online presence and visibility. By implementing strategic and data-driven SEO tactics, I successfully optimized the website's performance, resulting in increased organic traffic and improved search engine rankings. Working closely with cross-functional teams, I conducted comprehensive keyword research and competitor analysis to identify opportunities for growth. I devised and executed on-page optimization strategies, including optimizing meta tags, headings, and content structure to align with the latest search engine algorithms. Additionally, I orchestrated effective link-building campaigns that bolstered domain authority and credibility. To ensure measurable results, I implemented robust tracking and analytics systems, generating regular reports that howcased the progress of key performance indicators such as organic traffic, click-through rates, and conversion rates. These insights guided ongoing optimization efforts and allowed for agile adjustments to the strategy as needed. My role extended beyond technical aspects, as I collaborated with content creators to develop SEOfriendly content that resonated with the target audience and aligned with industry trends. Through my efforts, SemBro Designs achieved prominent visibility for competitive keywords, fostering increased brand recognition and engagement. Overall, my tenure at SemBro Designs was marked by strategic SEO planning, seamless crossfunctional collaboration, and tangible improvements in organic search metrics. I am proud to have contributed to the company's digital growth and am confident that the foundations laid during my time will continue to drive sustainable success.

Spectrum Infinite

Nov 2022 – May 2023

New Jersey, USA

GMB & SEO Manager

Following Steps was my main liability for Spectrum Infinite: Keyword research: I have identified the keywords that are most relevant to the business and target audience. On-page optimization: Optimized the website's content, title tags, meta descriptions, and other elements to make it more search engine friendly. Off-page optimization: I've build links to website from other high-quality websites to improve the search engine ranking. GMB: I have maintain his Google my Business Page with regular posting by engaging content, Image and unique self made Video’s. Optimized his GMB page insight and set the targeted keywords. Followup the keyword organic position and take initiative to rank related high search volume keywords. Reporting: I provide regular reports of website's SEO performance to CEO with SS and links to track the progress and make necessary adjustments. My SEO service is designed to help him improve website's search engine ranking and attract more organic traffic. I used a variety of white hat SEO techniques to ensure that his website is safe and secure. I also work to develop a custom SEO strategy that meets his specific needs and goals

Zakir CPA, PLLC

Nov 2021 – Dec 2022

Bronx, NY, USA

Search Engine Optimization Specialist

Looking Websites Ranking Factors with Companies new Client Sites Keyword Research, Competitor Analysis, Content Management, On Page , Off Page & Technical SEO, Lead Collection and Social Media Management with Marketing.

Khalils Food

Jul 2020 – Jun 2022

Bronx, NY, USA

SEO & Social Media Manager

During my tenure as the SEO Manager at Khalil's Food in Bronx, USA, from 2020 to 2022, I spearheaded an impactful digital marketing campaign that significantly boosted the online visibility and customer engagement of the business. Through a combination of strategic SEO techniques and innovative approaches, I successfully positioned Khalil's Food as a prominent player in the competitive food industry. My role encompassed a holistic SEO strategy that included comprehensive keyword research, onpage optimization, and link-building initiatives. By identifying and targeting relevant keywords specific to Khalil's Food offerings, I ensured the business consistently appeared at the forefront of search engine results pages. This meticulous optimization not only increased organic traffic but also led to enhanced conversion rates. Moreover, I orchestrated a robust local SEO strategy that optimized Khalil's Food for geographically relevant searches, helping the business tap into the local market more effectively. This was complemented by a seamless integration of Google My Business, customer reviews, and locationbased content, all of which collectively augmented the business's online reputation and customer trust. To foster continuous growth, I continuously monitored and analyzed key performance indicators, using data-driven insights to refine and adapt the strategy as needed. Regular reports provided stakeholders with a clear understanding of the progress made and the return on investment achieved. By leveraging my expertise as an SEO Manager, Khalil's Food experienced a substantial rise in online visibility, brand recognition, and customer engagement, ultimately translating into increased footfall and revenue. My tenure at Khalil's Food exemplified my ability to navigate the dynamic landscape of digital marketing and produce tangible results for businesses aiming to thrive in the digital age

Upwork Freelancing

Jun 2015 – Jun 2017

Market Place

Need 1000 Different companies C-level email data for Bangalore software companies

My mission was clear: gather accurate and up-to-date email contacts for C-Level executives in 1000 distinct software companies located in Bangalore, India. This ambitious project required a comprehensive research strategy, unwavering dedication, and a keen eye for detail. Challenges: Data Scarcity: The scarcity of publicly available C-Level email data posed the primary challenge. Unlike generic contact information, C-Level executives' emails are often shielded from public access. Data Accuracy: Ensuring the accuracy of acquired email addresses was paramount. Outdated or incorrect data could undermine the project's value. Approach: 1. Research Methodology: Comprehensive Data Sources: We leveraged a multitude of online resources, including industry-specific directories, company websites, LinkedIn profiles, and professional networks. Systematic Data Collection: We employed a structured approach, categorizing companies by industry, size, and specialization to streamline research efforts. 2. Verification and Validation: Cross-Referencing: Every email address collected was cross-referenced across multiple sources for validation. Data Validation Tools: We used data validation tools to ensure the authenticity and deliver ability of email addresses. 3. Data Organization and Quality Control: Structured Database: We maintained a meticulously organized database that included company names, C-Level executive names, and their corresponding verified email addresses. Quality Assurance: Continuous quality checks and duplication processes were implemented to maintain data integrity. 4. Reporting and Transparency: Regular Updates: We provided regular progress updates, reporting on the number of companies and email addresses acquired. Results: The project was a resounding success, resulting in the acquisition of 1000 C-Level email contacts for Bangalore-based software.

Education

Dhaka University

Sep 1998 – Jul 2002

Graduation, Business Administration

Mahmud Hasan

Content Strategist and Marketing Specialist

Skills

Languages