Amazon PPC

As a successful Amazon Pay-Per-Click (PPC) Specialist, I recently worked on a project where my primary objective was to help a brand increase sales and achieve a 10% reduction in their Advertising Cost of Sale (ACOS). ACOS is a metric that measures the cost of advertising as a percentage of sales, and reducing it is a common goal for Amazon sellers looking to maximize the return on their advertising investment. To achieve this goal, I utilized my expertise in Amazon's advertising platform to create, execute, and manage effective PPC campaigns. I started by analyzing the brand's existing advertising strategy and identifying areas for improvement. I then created targeted campaigns, optimized bids, and targeted relevant keywords to reach the right audience. I also crafted compelling ad copy to drive conversions and worked with the brand to create and launch a testing plan to continually improve campaign performance.