Bakina Cosmetics | Skincare Visual identity & packaging

About Bakina Cosmetics: Welcome to Bakina Cosmetics, where we believe that beauty is about how you feel inside and out. Founded on principles of inclusivity, sustainability, and innovation, we offer high-quality, eco-friendly cosmetic products that celebrate diversity and empower individuals. Their mission is to set new standards in the cosmetic industry by creating a community that supports and uplifts each other. The problem the brand is facing: Consumers face several challenges in the cosmetic market: - A lack of inclusivity - Significant environmental impact - Ethical concerns. Many brands overlook diverse skin tones and types, leading to frustration and dissatisfaction. The industry's environmental footprint, marked by excessive plastic packaging and harmful ingredients, contributes to pollution and waste. The solution I provided: As Bakina Cosmetics’s brand designer, I addressed these issues through thoughtful design. Their product range includes various shades and formulations to suit all skin types and tones, with packaging featuring diverse models and skin swatches for informed choices. They use recyclable and biodegradable materials, offer a refill program, and emphasize sustainability through sleek, minimalist packaging.