BellaBeat-Smart-Device-Analysis

Project Overview The end-to-end data analysis project for Bellabeat, a high-tech wellness company that manufactures smart devices for women. The goal of this analysis is to explore user activity patterns, sleep trends, and marketing opportunities to provide data-driven recommendations that can enhance Bellabeat’s product offerings and marketing strategy. 🔍 Business Objective Bellabeat aims to expand its market presence by leveraging insights from smart device data. The analysis focuses on understanding: How users engage with their smart devices. Trends in daily activity and sleep patterns. Key behavioral patterns that can influence marketing decisions. 📊 Tools & Technologies Used SQL (SSMS): Data cleaning, transformation, and analysis. Tableau: Data visualization and dashboard creation. Excel/CSV: Data storage and preprocessing. 🛠 Project Workflow The project follows the six-phase data analysis process: Ask: Define the business problem and key questions. Prepare: Collect and assess the dataset. Process: Clean and transform the data to ensure accuracy. Analyze: Identify trends, correlations, and insights. Share: Develop a Tableau dashboard and presentation. Act: Provide recommendations based on findings.