BingX crypto exchange visual identity

the color pallet we chose was blue, as the main color representing the BingX identity and purple as the second color instead of green (a main color in brand identity). because both blue and green were cool colors and we decided that it'll be more appealing for our audience to see some warmer colors in the design (red+blue). and our accent color was some kind of gold and yellow that we used it to draw the attention to a certain part of a design such as an important title or etc. the goal was to stick the brand identity together. about the design style, I wanted to create something that is a bit different from the crypto world's mainstream design right now with all the flat and isometric illustrations and flat colors. a new experience for our audiences can draw their attention and make the brand standout and rememberable. Using 3d illustrations and glowy lights was a part of this. and the concept behind it was the paradox between the virtual world of crypto and the real world in which we can touch, feel and define the objects by our senses. other thing about typography is that the arabic font that was chosen before in the guide was not an appropriate font and it was like an old fashioned serif font that is not suitable for a modern approach in the design. we have chosen a modern looking, standard font named "estedad" for arabic and persian script and english.