The purpose of the demonstration of the brand design case study is to illustrate the endeavor taken from brainstorming the brand concept of idea exploration to developing various visual design assets end to end as a graphic designer.
The importance of brand development is to weave a sounding story through a series of comprehensive steps of exploration from ideal concepts to tangible elements. By strategically creating and distinguishing particular goods and services among competitors, the story of a brand can effectively be conveyed and recognized in a manner that is intended.
Once the market position decides on a specific direction,
it is crucial to compose a collage of images, materials, and catchphrases that helps to evoke or project a particular style or concept. The mood board is the first stage of assisting the stakeholder in acquiring a sense of the visual framework of the overall brand.
In this case, several options are presented to allow the team to pinpoint the correct tone and element for the proof of concept.
Once the preliminary input starts to formulate, a wide range of design directions helps to explore more creative avenues with a focus on the development phase designing for the graphical symbols and suitable wordmarks through several rounds of the process of elimination.
In this case, the team tested various approaches by introducing colors, silhouettes, and compositions to ensure the outcome stays simple, memorable, yet appropriate.
VI Poster is the condensed version of a brand identity
guideline that illustrates the basic framework of the design elements required to kickstart visual system applications
for a brand.
In this case, we executed several design iterations on behalf of the web application and other digital domains. The final decision settles on a simple dark backdrop with purple neon highlights to accentuate the youthfulness and fun of the preferred tone approach.
The purpose of the photo rendering mockup is mainly to allow the stakeholder to visualize the intended logo by projecting the graphic icon onto various applications.
The process solely designs to demonstrate the potential optics of a brand as part of the consultation service.
The team demonstrates the samples in the early stages of logo development to showcase the concept to the client more creatively and realistically.
Marketing collateral is composed of a mixture of strategic collaboration with various promotional mediums and communication outlets, such as designing electronic brochures, online banners for social media, and point-of-sale posters for crowdfunding campaigns to the official website and landing pages. I am fortunate to have the opportunity to participate in and witness a brand from concept to product packaging.
The high-fidelity illustration helps the team to grasp a clear sense of the overall aesthetics of the packaging during the development phase. The team analyzed the overall structure based on the applied printing techniques with the aid of digital rendering. The purpose of the demonstration illustrates the integrated process of brand design taken from brainstorming the concept of idea exploration to developing various visual assets from head to toe.
Published:October 25, 2022