Brand identity for a brand of minimalistic and conceptual clothing ACHROME

Brand identity for a brand of minimalistic and conceptual clothing. ACHROME - about freedom, courage, love of attention, perfect imperfection, willingness to show oneself, one's emotions, fears and complexes. A logo was developed for the company, the main difference of which is an inverted "A" with a graphic element - accent. This image reinforces brand positioning. In addition to the logo, a corporate identity was developed for the company.