Colombians Fridge - Fed more than 6500 people

Strategy: We distributed a series of refrigerators outside the stores in the city. Through social networks and media such as radio and TV, we invite people. Whoever wanted could donate, and whoever needed it could pick up food from them. Results: More than 17,600 meals were delivered, also more than 6,500 people benefited from this program. Persuasive writing, Storyboarding, Ideation.