Data-Driven Analysis and Performance Improvement Strategies for Google Merchandise Store

In this guide, we will conduct an exploratory data analysis (EDA) on the Google Analytics 360 dataset obtained from the Google Merchandise Store. The dataset, named ‘google_analytics_sample,’ is accessible through Google BigQuery. Our objective in this project is to serve as Data Analysts for the Google Merchandise Store, utilizing SQL in a Python IDE to analyze Google Analytics data extracted from BigQuery.