Easycare Market Entry Strategy

Easy care is one of Egypt's oldest and most reputable cosmetics and personal care products. After the success in Egyptian and middle east market and Now they looking to enter the African market Easy care desires to enter kenyan Market with its wide range of products but we only foucsed on one line product "sugaring hair removal". The main objective of this plan was to make research on market entry and its strategies in its new market . Therefore, i divided the plan into three main parts Firstly, market entry strategy, motivation for entry, modes of entry, product adoptation and influencing factors of market entry. The second part consists of market research, strategic marketing process, segmentation, target market, macro and micro environments of Kenya and analysis of its market. Note: For confidentiality, Illustration images acquired from the plan are motley and not sequenced.