FitsbyOAR Fashion

Challenge: As a young professional in a segment that demands relationship and trust, the challenge was to create a visual language that would help support the construction of a reliable reputation through the brand. Solution: I created a strong and recognizable visual language, with little color variations, a well-defined way of work with typography, a versatile signature with a memorable symbol and expressive logo, which can be used separately or together. As a result of this visual universe, the brand built a reliable reputation, allowing differentiation from other fashion brands among the desired audience