From reactive to proactive advertising monitoring leveraging the possibilities of AI

THE CHALLENGE Stichting Reclamecode is tasked with monitoring compliance with the Advertising Code, on behalf of all advertisers. The large number of online (social) media channels and the huge volume of online ads make it a challenge to monitor the online advertising domain. ‍ Stichting Reclamecode wanted to understand the role automation and artificial intelligence could play in identifying, monitoring and reporting on online advertising and breaches of the code. Our role was to support Stichting Reclamecode in their journey from reactive to proactive online advertising monitoring and leverage the possibilities of artificial intelligence. THE OUTCOME We have supported Stichting Reclamecode (SRC) in their journey from reactive, to proactive online advertising monitoring. ‍ Using computer vision and natural language processing, we developed a solution to monitor online ads and report on potential breaches of the advertising code.