GOOD BUY - branding

Good Buy S.C. is a Polish online company that deals with B to C business. They don’t distribute a specific product, but buy from different suppliers and sell on platforms such as Amazon and Allegro (a very similar Polish version of Amazon). They choose their providers carefully, in order to provide their customers with the best products online. For the main concept, I decided to focus on communicating the idea of GOOD QUALITY, using the international symbol for “good, all in order” consisting of the thumb and index fingers touching in the shape of a circle. The logo is clean and linear, in order to transmit professionalism and competence, the contrast between the two words “good” and “buy” is given by the use of two slightly different fonts. The shade of blue stands for stability, trust, and confidence. Furthermore, the initial “G” can also stand by itself to mark smaller items or in a digital signature.