Market Research Report for Hotel Business in North Pakistan

This is a comprehensive research report that was presented to a potential business enterprenuer interested to invest heavily in the tourism and hospitality sector of Pakistan. The Hotels segment will keep its pole-position among the Travel & Tourism segments, when it comes to revenues and user penetration rate. Surveys show that Hotels are, especially for Asian tourists, without doubt the most popular segment of the Travel & Tourism market. Hotel sector is a branch of Hospitality Industry that caters to the Lodging needs of the customers on a temporary basis and hence by definitions this generally excludes permanent accommodation needs. There are different classifications of hotels based on the services, size, functions, ratings and costs broadly categorized into five types as shown by the figure on the right. Based on the transient nature of accommodation services, the close integration of the hotel and lodging industry with travel and tourism is natural.