Treepee is voice controlled solution that mostly works in background, but also has UI "backup" on various platforms - car's touch screen, mobile and tablet app. Some events (eg. upsell messages) are shown on screen even if the app otherwise works in the background and interacts with the user by voice.
I approached the UI in MVP fashion so that I could, in the future, test it, especially the tree character and entire nature theme, validate it, or to shift the character, theme, and whole UI into another direction.
UI elements are deliberately oversized to enhance accessibility during the drive.
Solution works on various platforms. An omnichannel approach is crucial for good user experience in this project.
Treepee is a face behind the voice controls. It gives the whole app humanistic touch in contrast to the high-level AI behind it.
It is meant to bridge the gap between human and machine. At the beginning of the driving session, the user plants a tree. The user's driving helps Treepee grow. If the user starts to drive sporty, Treepee gives warnings, and if the user ignores them, it shrinks and fades away.
Project proposal
I've created user flows to define users journey through the system.
Since the UI is a backup option in this product, I created story boards in order to explain user interactions with a product and voice controlled user interface.
I've created wireframes and screen flows to solve interactions at and between various touch points, from the car's touch screen to the mobile and tablet app. Treepee is a conceptual exploration of solutions that are becoming available with the development of voice user interfaces (VUI). I have created it as an answer to the challenge: create a solution that will simultaneously encourage diminishing off the environmental footprint and boost sales of a BMW i3 with electric propulsion.
I have created a VUI driving assistant, Treepee, that gives the driver voice feedback on their driving performance. Although it is mainly a VUI solution, it does have a visual interface as well as a backup. The assistant works similar to digital detox apps - the driver “plants a tree” and helps it grow with eco-friendly driving patterns.
My role was:
- UX concept
- UX documentation
- Storyboard
- User Flows
- Screen Flows
- MVP approach
- High fidelity UI to test accessibility and character design
- Character design
- Illustration
- Gamification concept
- Marketing guidelines
Published:May 29, 2020