Optimize PPC

Overview: The 8-month PPC Optimization project aims to improve the performance of Pay-Per-Click (PPC) campaigns, focusing on reducing high Advertising Cost of Sales (ACOS) while driving increased sales for a newly launched product. The project is centered around the optimization of phrase, broad, exact, and target auto campaigns to enhance impression rates and Click-Through Rates (CTR). Despite the challenges posed by the new product's high ACOS, our team is enthusiastic about leveraging our experience and efforts to drive improvements and ensure the product's success.