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Orgullo y olé

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Brief Radiolé as a participant of the LGTBIQ+ Pride in Madrid events needed a graphic to communicate their collaborating artists in the concerts of the event. Radiolé is a Grupo PRISA radio station that specializes in flamenco and its derivatives, and the themes it promotes are mainly Spanish, communicating not only culture but also a way of understanding life. Solution We worked on graphics inspired by the posters of the Feria de Abril and Spanish festivities, using the resource of altering the roles and characters, mixing them with the attributes of the opposite gender. In this way, we made three graphics that were produced and pasted in the center of Madrid that worked three different messages: the man with attributes of a flamenco woman, the woman with masculine elements and homosexuality. The pieces were part of workshops at the University Juan Carlos in the Degree of Advertising and Public Relations.
Published:May 10, 2021
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May 11, 2021
So perfect! I like the textures!
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