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Personal Brand Logo Design

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Esprit Curieux - Curious Mind Esprit Curieux - Curious Mind
I've finally managed to create my own logo to develop my own personal brand under my name! I've also started to get the hang of Adobe Illustrator too - and I love how it came out! I feel the color scheme and paper crane illustration combined with the gradients help piece together a representation of my artwork as well as my personality. I love themes of duality - so naturally, I incorporated it here. The trickiest part was getting the gradients just right to imitate reflective lighting. Initially, I applied this light pastel gradient to the entire illustration - but then I found the crane's right half was hard to see, hence I decided to replace the gradient with solid while lines to make it distinguishable without adding too much contrast. "esprit curieux" means "curious mind" in French. Initially, I was going to make that phrase the name of my brand - but I realized I was setting the brand up to be very difficult to pronounce. I spent hours researching potential names for my brand. Eventually, I settled with using my name because it's not uncommon for brands to feature the name of their creator. Additionally, I'm hoping this can be a good start as a base brand before I potentially start other endeavors. Plus, I have an uncommon surname - so it's very unlikely my name will conflict with other brands who could potentially share the same name. Any and all feedback is appreciated!
Published:June 10, 2020
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