Roar Bikes

Roar Bikes builds mountain bikes for hardcore riders who want the best riding mountain bikes. One of the first things you notice when you land on this website is the stunning photography that grabs your attention and pulls you in. This website reads and functions as a digital storybook. Each section seems to get its own chapter. And each chapter comes with a comprehensive story. It’s a clean interface that leverages a minimalist approach to e-commerce web design. It is made up of bold photography, plenty of white space, and simple text that makes for a serene and peaceful user experience. Users aren’t overwhelmed by too many buttons. The typography is bright and bold. But it’s clean as well, ensuring that users can easily read the text and don’t feel bombarded by its presence. This website does so much more than encourage people to buy. It makes them feel something. It’s a destination, and it takes users on a tangible journey that stays with them long after they’ve left the page.