Shipment Management Platform, Part 3

I have redesigned the website as the first touchpoint of Optimalship's new digital experience. Together with the junior designer, I've created a "marketing" website to give a quick overview of Optimalship's benefits and channel both existing clients and visitors into a digital suite of shipping tools. The first step of the process was in-depth competitive research that we conducted in order to better understand industry standards and create moldboards and guidelines for content.