Sp-Rocket Profit Analysis

Sprocket Central Pty Ltd is a long-standing KPMG client whom specialises in high-quality bikes and accessible cycling accessories to riders. The marketing team is looking to boost business by analysing their existing customer dataset to determine customer trends and behaviours. Using the existing 3 datasets (customer demographic, customer address and transactions) as a labelled dataset, we would have to recommend which of these 1,000 new customers should be targeted to drive the most value for the organization based on statistical evidence as well as come up with a friendly dashboard for the organization afterwards.