Sprocket Central Data Analytics Consulting Project

This is a project that explains the approach I took to come up with a data-driven based strategy that addressed the following business problem: "Sprocket Central Pty Ltd marketing team is looking to boost business by analysing their existing customer dataset to determine customer trends and behaviour". . . . . In this project I have: ● Used MS Excel, SQL and MS Power BI to processing, mining and analyse 4 different datasets of transactions and customers demographics data. ● Provided a data-driven solution to stakeholders who had an issue regarding their marketing strategy and helped them identify which customers to target.