The future creatives

The Future Creatives arose from a call from Adobe in which they called on the New Creatives in their campaign to introduce themselves as one of the New Creatives in a completely playful way. For our education, it was an opportunity to teach my students a range of cross-media tools that they could put to good use in their further careers in the creative industry. During this project, the idea was born to develop a counterpart to The New creatives as a campaign for the open days as an introduction to the creative market. In this campaign, it was up to the new generation of creative professionals to present themselves to the world with their own creations with the underlying message. “Brace yourselves they are coming”