The Nook Café – Cozy Brand Identity Design

As a passionate visual designer, I developed a warm and inviting brand identity for The Nook Café, a fictional coffee shop concept that blends rustic charm with modern minimalism. My goal was to craft a brand that evokes comfort, community, and a strong sense of place. This project included: • Logo design featuring hand-drawn elements and earthy tones • Color palette and typography system reflecting a cozy, grounded vibe • Packaging mockups (coffee cups, pastry bags, napkins) • A simple brand style guide to ensure consistency across future materials Tools Used: Adobe Illustrator, Photoshop Skills Used: Branding, Logo Design, Typography, Color Theory, Layout Design Outcome: The Nook Café brand identity presents a refined yet approachable aesthetic, ideal for boutique cafés that prioritize experience and storytelling. This portfolio piece demonstrates my ability to create cohesive design systems tailored to a brand’s personality and target audience.