Generation Z often labelled as the generation of Tiktok, the
internet natives, and the opinionated. But behind this set of
stereotypes is a much deeper picture most fail to highlight. Gen
Z has watched the millennials struggle and fall during the
recession and are now living in a time of complete uncertainty.
Gen Z is the generation of fear, it impacts the way they
interact with life. They are overwhelmed and bombarded with
the need to succeed. Gen Z is the “Generation Dread” and in
such an environment, there seems to be no space or time for
failure. (https://www.varsity.co.uk/features/19780)
With Tiger Balm, we want to communicate that it’s okay to fail,
just take the first step on the court, on the track, on the field; and
break a leg. For a second it’s okay to live without fear because
when your muscle begins to ache after your first day at the gym
and you feel like you can’t do this, you’ve got Tiger Balm to
soothe your aches and falls.
Then you get back up and face the field again, without fear.
Published:November 25, 2020
