Own their affiliate and partner targets (traffic & leads)
Define and coordinate the affiliate and partner program strategy to drive traffic and revenue
Manage existing relationships with key affiliates and partners as well as drive new opportunities and partnerships
Identify innovative opportunities to grow these channels, pitching to internal stakeholders & executing them effectively
Independently carrying out day to day optimization & maximization
Responsible for seasonal planning & partner outreach
Gather data, generate reports and carry out advanced performance analysis, checking data to ensure accuracy at every stage and reporting back to management
Continually review and suggest changes to tactics based on current performance and impact on campaign goals & KPIs
Coordinate with the business to ensure that they are aware of your progress and that you are aware of client feedback, trends and needs
Stay up-to-date with digital technology trends
Proven experience and ability to priorities and juggle multiple projects and deadlines simultaneously
Carry out other ad-hoc duties as requested by senior management.
Nurture and create profitable relationships with external affiliate partners, treating them in the way AO treats its customers
Planning and organising promotional activity with affiliate partners across a range of verticals
Report on daily, weekly, and monthly performance against forecast and KPI’s
Identify and test innovative opportunities to grow the channel
Monitor competitor activity to ensure AO remains competitive across key products and categories
Work closely with key internal stakeholders including the wider Marketing team, Commercial, Trade, Conversion & Creative
Implementing best practice processes for all aspects of the channel including invoicing, tracking, reporting and communication
