It’s also important to include commonly searched keywords (and phrases) throughout your job posting. These are common words job seekers use to search for jobs they want. Using relevant keywords increases the chances of your job showing up in job seekers’ search results. It's a good idea to include industry-specific words and terms that are relevant to the position as well as alternate job titles that could describe the same position. For example, including both “sales rep” and “account executive,” “digital marketer” and “online marketer,” or “marketing coordinator” and “marketing specialist.”
