5+ Years of experience with Emails, Deliverability, Server Setup, ISP connection, Email Infrastructure, Campaign Execution, and Team Management
Email Server Infrastructure:
Installation of Cent OS on empty server
Installation of WHM/Cpanel or Vesta panel for FTP and other software
Setup Name server for multiple domains
Setting up A, MX, CNAME record
Installation of Power MTA with full configuration
Installation of Frontend Software, Mailwizz, Mumra or Interspire
API integration with Amazon SES API, Sparkpost web API, Sendgrid web API
Email Server Management:
PMTA configuration with automation
IP/domain rotation
Setup ISP rules
Setting up email threshold limit, Email/hour/minute, bounce after, message per connection, Total number of connections, back-off rule
Setting up bounce rules
Setup auto disable/enable any IP in case of IP block at ISP end
Deliverability:
To Insure all Emails should deliver in Inbox
Expertise in Promotional Email delivery with Subjection rotation, Content change, From Name rotation and A/B Testing.
Database segmentation and suppression, Active, on hold and Inactive database.
Email Mail Server Configuration
Mail Server DKIM/DMARC/SPF/MX/EHLO/FBL Implementation
Mail Server Validation for Inbox Delivery
Load Balancer for IP Pool through Power MTA
Installation of Email marketing software for frontend
Add cron Jobs, Delivery server and bounce server
Working with Return path for ISP inbox ratio and making warm up plans
Get in touch with major ISP like, Gmail, Yahoo and Microsoft
Marketing Automation:
Activate Smart campaigns and schedule autoresponders
Trigger based campaigns and sequence emails
Send Send emails at specific interval or time i.e. send email on Monday 11 AM PST.
Create/Modify lead scoring rules to grade between hot, warm and cold leads.
Create/modify targets, goals
Keep eye on databases, some knowledge of database is essential
Mapping out plan with the help of flowcharts
Designed Emails in HTML with help of Adobe Dream viewer and Photoshop
Platforms:
PowerMTA, Mailwizz, Marketo, Exact Target, Mailchimp, Amazen SES, Send Grid, 250ok, Return Path
