A dedicated leader with 12+ years of experience in overseeing marketing, advertising campaigns, and digital communications
• Instrumental in driving organisational success through strategic commercial brand growth, brand business development, integrated marketing communications, fair / exhibition management, media buying, public relations, digital innovation, and content development.
• Adept at leading and managing cross-functional teams to propel bottom-line gains and competitive advantages. Such as setting team KPIs, managing relationships and developing service products.
• Skilled in identifying and isolating business challenges, as well as delivering appropriate solutions to meet shared organisational goals and objectives.