I finished a Facebook Ads Management course here in the Philippines in the year 2017. And I now create and manage campaigns for a Shirt company based in Manila and a Shoe company based in Markina City both in the Philippines. As a freelancer, I only accept up to five companies to work with, as I know that I can give my 100% focus on the brands and manage them well if there are only five of them. I also don't accept two companies that sell the same product because I find it unethical. So If I am already handling a shirt company I will no longer accept another shirt company.
It is all done with the power of Facebook pixel which serves as a tracker to every movement done on your website. I can set up your Facebook Pixel for you. For 1 product I will create 3 campaigns with 3 Adsets and 3 Ad creatives. I have my own effective guideline that I religiously follow in order to determine if I will kill a campaign or scale a campaign. Testing campaigns normally run for three days. So the company does not waste money on testing campaigns.
The most important metric for me is the ROAS or Return On Ad Spend. Because no matter how big your sales are but if you spent too much on your Ads on Facebook that does not make any sense to me at all.
In scaling campaigns with a good result, I always create a "Look-A-Like Audience". I do that by first creating a "Custom Audience" and by that, I can now RE-TARGET all the people that visited your website. People that showed interest in buying on your website. People that add items in their cart in your website and even People that did not continue in their purchase.
We can get back to them, give them discounts or just remind them to continue their purchase. That is the power of Facebook Pixel and if you don't have one it means you are losing money. I suggest you hire me to do it for you, and you'll thank the heavens that you did.
