WHY ME?
I've learned that logos that work well are always:
1) SIMPLE
- Easy to identify and stick in the mind
- Versatile, not limited by certain colors or size
- So iconic that you can draw it from memory (think Nike, Apple, McDonald's)
2) LEGIBLE
- Takes zero seconds to scan & understand
- Any image should be clear & recognizable
- Any text should be concise & readable
3) REASONABLE
- Makes perfect sense essentially & aesthetically
- Represent the brand's beliefs & followers
- Should not confuse with any unintended interpretations
“Design is not just what it looks like and feels like. Design is how it works.” -Steve Jobs
HOW'S MY PROCESS?
The first half of our project will be for:
- Learning about your values, goals, & target audience
- Defining a visual moodboard & strategy
- Drafting it into concepts for you to consider, to prevent heavy changes later
The rest half will be for:
- Applying the approved concept in different lockups* & colors
- Applying the logo to all requested media assets
- Setting up the deliverables and brand guidelines*
I can't promise your followers or revenue will grow soon,
but my goal is to make you stand out from the crowd that people can't forget.
WHAT WILL YOU GET?
Scope (in the following order)
- 3 Logo Concepts*
- Logomark* with Logotype* design
- in 3 Lockups and 3 Color variations each
- Color Palette
- Typography
- 3 Graphic Elements
- 3 Product/Stationery/Merch logo mockups*
- 12 Social Media Templates/Assets
- BONUS 3 Instagram Grid Plans
- BONUS 3 On-Brand Copywriting Ideas
Deliverables
- 18 JPG files: logo, media, templates
- 21 PNG logo & graphics files with transparent background
- 3 license-free Brand Fonts
- 30-page Brand Guidelines PDF, including Logo Usage & Text Hierarchy
- 1 EPS logo master file
Revisions: 3 Sessions, throughout the project
Turnaround: 7-10 Weekdays
Add-ons
+ $35 Extra Revision or Media Application
+ $45 Extra Logo Concept
+ $55 Fast Turnaround: Next 5 Days
+ $5 Buy me a cup of coffee :)
Terms
1) 50% minimum payment upfront is required
2) 50% remainder (plus later Add-ons if any) will be charged upon final work approval, to receive all the deliverables
3) Request examples that are not considered a revision, but need to be in a separate order:
- If there's added work that was never agreed on at the beginning.
- If an unused option or a previous version of modified work also needs to be handed in.
- If the initial brief entirely changes after at least 1 design has been delivered.
WHAT NOW?
I'm excited to help your brand if you're:
- Open to thoughtful discussions
- Ready to be bold and create impacts
- Putting your audience's success over yours
If you're reading this far, I have a feeling we can be a great team.
What's your brand called? What problem do you solve? And why people should care?
Let's connect. I'd love to hear more!
See you on the other side.
Daniel
*GLOSSARY
- Logo Concepts
The early logomark ideas with meaning brief, shown in black & white for us to focus on the feel and look first. Then you can decide which among other options we should proceed with.
- Logomark
The image that represents a brand. Also known as Pictogram. (e.g Apple, Nike)
- Logotype
The fixed text style of a brand's name. Also known as Wordmark. (e.g Google, Netflix)
- Logo Lockup
A pairing of a logomark & a logotype placed in a specific layout.
I provide 3 logo lockups: circular, horizontal, and vertical.
- Logo Mockup
Photo-realistic or 3D previews of how the logo would seem when applied to tangible media that you would likely make, such as products, stationaries, or merchandise.
- Brand Guidelines
A guidebook of a brand's visual elements broken down into clear how-tos, as an investment for companies in their team to produce long-term consistent designs in form and function, without spending time teaching them.
