my work is better then the price, try once.
fter seeing the logo, and if you are a bit familiar with the brand, some images and emotions might come to your mind, and it might look something like the photo collage above. Some people might feel a sense of luxury and elegance, recall the founder of the brand as a fashion icon, think of the products (make-up, clothes, accessories), French haute couture, the high prices, or the in-store experience. The experience and perception will be different for each one of us. However, as a result of CHANEL’s branding strategy, the overall impression of the brand should be quite similar to the general population.
What’s the difference between logo design and branding?
Logo design is the process of designing a logo.
Branding is the process of building a brand. To be more specific, it is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition. A branding strategy clarifies what a particular brand is and is not.
Branding can be done through the use of different tools. Some of the elements that are used in a branding strategy are:
Brand definition: purpose, values, promise
Brand positioning statement
Brand identity: name, tone of voice, visual identity design (which includes the logo design)
Advertising and communications: TV, radio, magazines, outdoor ads, website, mobile apps…
Sponsoring and partnerships
Product and packaging design
In-store experience
Workspace experience and management style
Customer service
Pricing strategy
As we can see, logo design is one of the tools used to design the visual identity of a brand.
