As a Marketing Executive, your role will encompass designing, copywriting, planning, executing marketing campaigns, as well as conducting research and keyword search to optimize the effectiveness of your campaigns. You will collaborate with the marketing team to develop creative strategies that effectively promote our products or services and engage our target audience. Your responsibilities will include:
Designing Marketing Materials:
Create visually appealing and engaging marketing materials such as banners, graphics, images, and videos for websites, social media platforms, and other digital channels.
Ensure that all design elements adhere to brand guidelines and maintain a consistent visual identity.
Copywriting:
Write compelling and persuasive copy for marketing materials, including website content, social media posts, blog articles, email campaigns, and advertisements.
Craft messages that effectively communicate key features, benefits, and value propositions to attract and engage the target audience.
Planning and Strategy:
Collaborate with the marketing team to develop comprehensive marketing plans and strategies that align with business objectives.
Conduct market research and competitor analysis to identify target audience preferences, trends, and opportunities for campaign optimization.
Assist in setting campaign goals, defining key performance indicators (KPIs), and establishing budgets.
Campaign Execution:
Implement marketing campaigns across digital platforms, ensuring timely execution and proper coordination with relevant stakeholders.
Manage the content calendar and scheduling of posts on social media platforms, ensuring consistent messaging and engagement with the audience.
Monitor campaign performance and analyze data using marketing analytics tools to measure the effectiveness of campaigns and make data-driven recommendations for optimization.
Research and Keyword Search:
Conduct keyword research to identify relevant and high-traffic keywords that align with campaign objectives and target audience interests.
Optimize website content, social media posts, and other marketing materials with appropriate keywords to improve search engine visibility and attract organic traffic.
Stay updated with industry trends and consumer behavior through market research, surveys, and competitor analysis to inform campaign strategies and content creation.
Social Media Management:
Manage and grow social media accounts, including creating and curating content, scheduling posts, and engaging with the audience through comments, messages, and reviews.
Stay up-to-date with social media trends, algorithms, and best practices to maximize reach, engagement, and conversions.
Collaboration and Reporting:
Collaborate with cross-functional teams, such as graphic designers, content writers, and web developers, to ensure the timely delivery of marketing assets.
Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to stakeholders.
Requirements:
A diploma or equivalent qualification in marketing, communications, advertising, or a related field.
Proven experience in designing and executing successful marketing campaigns, preferably in a digital marketing role.
Strong copywriting skills with the ability to craft persuasive and engaging content.
Proficiency in graphic design tools (e.g., Adobe Creative Suite) and content management systems (e.g., WordPress).
Familiarity with social media platforms, digital analytics tools, and SEO principles.
Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple campaigns simultaneously.
Strong analytical mindset with the ability to interpret data and make data-driven decisions.
Excellent communication and interpersonal skills to collaborate effectively with team members and stakeholders.
Job Type: Full-time
Salary: $2,500.00 - $4,000.00 per month
Benefits:
Health insurance
Professional development
Schedule:
Monday to Friday
Experience:
Marketing: 2 years (Preferred)
Work Location: In person
Expected Start Date: 30th June 2023
